December 29, 2017

Hey Guys!  I'm sure a lot of you are scrambling to get your books in order for the end of the year.  If  you're struggling to keep your books in Excel or having difficulties with your current accountant, I've got a solid solution for you.  I've been working with Matt f...

November 16, 2017

Hey Guys!  Ever wonder how to determine your initial default bid? Should it be $0.75, $1.00, $1.50??? Does it even matter? KW bids play an important role in shaping your overall PPC performance, so yes, it matters! Well, there's a cool way to more accurately determine...

November 10, 2017

Hey Guys! Want to know a great way to increase your sales on Amazon? How to get that killer conversion rate you've always dreamed of? Hint...it has to do with people, not products. Take a quick step back from the frontend, backend, KW, product selling side of things an...

November 9, 2017

Hey Guys! I just wanted to remind you of how seasonality can drastically affect your PPC campaign performance. Seasonality could mean many things (i.e. winter selling period for a summer related product, increased shoppers in Q4, etc.). For example, if you sell a summe...

September 13, 2017

Hey guys! Wondering where to find the best source of relevant KWs for your listing and PPC campaigns? Should you use Merchant Words, KWI, your competitors' listings, Amazon suggestions, etc.? Well, look no further than your very own PPC search term report. In my opinio...

June 28, 2017

There's a cool little feature, in your campaign KW section, that allows you to easily find KWs or NEG KWs. For example, let's say you're unsure if a particular campaign includes a specific KW or NEG KW. Maybe, the data adjusted and now this KW is profitable, but you do...

June 26, 2017

I just wanted to stress the importance of finding UNIQUE seed KWs during your initial KW research. I believe a very underutilized and valuable tool is Google Keyword Planner Tool - Ad Groups Ideas. Finding unique seed KWs, using this tool, is essential for in-depth KW...

June 23, 2017

Hey Guys! I just wanted to mention the importance of negative PHRASE matching in broad match campaigns. I feel this match type is often underutilized and has the potential to save you a ton of PPC $$$$! Negative PHRASE matching can work wonders to eliminate the generat...

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