PPC - NEGATIVE PHRASE MATCHING
Hey Guys! I just wanted to mention the importance of negative PHRASE matching in broad match campaigns. I feel this match type is often underutilized and has the potential to save you a ton of PPC $$$$! Negative PHRASE matching can work wonders to eliminate the generation of irrelevant search terms BEFORE they cost you money. Therefore, ultimately lowering your overall campaign ACoS. For example, let's say you're running Sponsored Ads for a baseball bat your selling. Well, you definitely don't want to spend money on clicks generated for the search terms 'baseball glove' or 'baseball shoes'. Don't wait to negative EXACT these search term when they show up in your search term report after weeks of generating data and the potential accumulation of large PPC spend. Be proactive and negative PHRASE match 'glove' and 'shoes' to eliminate irrelevant search terms before they are generated. A great method is to analyze your search term report and find and negative PHRASE these irrelevant terms ('glove', 'shoes', 'mitt', 'bag') that are repeated over and over again in irrelevant phrases (i.e. 'baseball glove', 'baseball shoes', 'baseball mitt', 'baseball bag'). Negative PHRASE these terms and save yourself money!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.