KW RESEARCH - SEED KWs
I just wanted to stress the importance of finding UNIQUE seed KWs during your initial KW research. I believe a very underutilized and valuable tool is Google Keyword Planner Tool - Ad Groups Ideas. Finding unique seed KWs, using this tool, is essential for in-depth KW research and maximizing your exposure on Amazon. For example, let's say you are selling Grill Gloves. Your goal, during the initial KW research stage, is to find as many unique seed KWs for Grill Gloves to help generate relevant KW phrases from these, which are then sorted by word frequency. Now, you wouldn't want to include 'Grill Gloves' and 'Silicone Grill Gloves' as your seed KWs because 'Silicone Grill Gloves' is just a long-tail version of 'Grill Gloves'. However, you definitely would want to include 'BBQ Gloves', 'Grill Mitts', 'Barbecue Gloves', Barbecue Mitts', 'Heat Resistant Gloves', 'Heat Resistant Mitts', 'Weber Gloves', etc. By adding these unique and relevant seed KWs, to your initial KW research, you will enable yourself to find a wide-range of KW phrases to build out your listing. This will help drive more traffic to your listing and increase your sales! Keep calm and search on my friends! Cheers!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.