KW RESEARCH - SEARCH TERMS
Hey guys! Wondering where to find the best source of relevant KWs for your listing and PPC campaigns? Should you use Merchant Words, KWI, your competitors' listings, Amazon suggestions, etc.? Well, look no further than your very own PPC search term report. In my opinion, they should rename these golden nugget reports! Scour these reports for relevant, converting search terms. These make great KWs to add to your listing. Why you ask? You are not relying on a third party tool to give you a guesstimate as to which KWs they feel are the best for your listing. By using your search term report, you are using the KWs you KNOW are specific and relevant to your actual product, not the market as a whole, and ones KNOWN to convert! How can you get better than that? If you want to take your KW research a step further, you can throw relevant search terms that have over 2 clicks into your PPC research campaign. Then, see what more golden nuggets you can uncover! Happy searching my friends!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.