PPC - SEASONALITY
Hey Guys! I just wanted to remind you of how seasonality can drastically affect your PPC campaign performance. Seasonality could mean many things (i.e. winter selling period for a summer related product, increased shoppers in Q4, etc.). For example, if you sell a summer related product, search terms that were crushing it in the summer, may not be profitable this time of year. Therefore, you may inadvertently negative match these and lose potential sales when the warmer months hit. The same thing is true for Q4. Therefore, you might think about creating separate seasonal campaigns, so you don't compromise your main campaign performance you've worked so hard to optimize! Here's to CRUSHING this Q4! Cheers!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.