LISTINGS - PEOPLE NOT PRODUCTS
Hey Guys! Want to know a great way to increase your sales on Amazon? How to get that killer conversion rate you've always dreamed of? Hint...it has to do with people, not products. Take a quick step back from the frontend, backend, KW, product selling side of things and look at the people side. Who is your target market? What are their beliefs and what do they stand for? For example, if you sell an eco-friendly product, your target market is likely environmentally friendly, not wasteful, health conscious....the list goes on. If you don't know, simply poll your audience for ideas. Then, create a unique buying experience that nails all that your target market stands for. Do this in your product materials, sourcing, packaging, images, copy, ads, follow-up sequence, customer service etc. Understand your market and hit their true values. Don't just sell a product and list specs. Sell the experience and value it serves to your audience and their core beliefs. Do this and watch your sales and brand soar!!!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.