• David Goldstrohm


Hey Guys! How many of you use bulk file uploads for sponsored product management (i.e. PPC)? If you don't have a clue what I"m talking about, you should definitely check them out! A HUGE time saver! For example, let's say you have a ton of converting search terms that you want to move to KWs as well as base each new KW bid on past performance. Well, you could manually enter each KW and bid into campaign manager...OUCH...or you could simply paste these in all at the same time, with various bid amounts, into a bulk file. Then, simply upload the file and you're done! I challenge you to click the 'Bulk Operations' tab, next to the 'Campaigns' tab and download a current bulk file. I know...scary...but well worth it! Open it up and see all of its glory. Take a second to see how it is formatted and give it a shot! Don't worry, if you enter something incorrectly, it will not likely be uploaded to your campaigns. You will receive a file with error messages in the processing report after upload. HAPPY UPLOADING!!!

David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.

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