PPC - BID ADJUSTMENT TIMING
Hey Guys! Long time, no post! I know...sorry about that! I've been super busy helping my fellow sellers CRUSH IT on Amazon!
Recently, I've been reading a lot of posts about people adjusting KW bids with very minimal data. Remember, you need to allow sufficient data to be generated in-order to make accurate KW bid adjustments! If not, you're really only guessing and premature KW bid adjustments can actually have a negative impact on your PPC performance.
So, when is the right time to consider making KW bid adjustments? When there is enough data to have likely generated at least 2 sales. To help you know how many clicks you can expect to produce 2 sales, just divide 2 by your conversion rate. For example, if you have a conversion rate of 10%, just take 2 / 0.1 = 20 clicks. Therefore, you would need to generate the data of 20 clicks to make an accurate initial bid adjustment.
Following this simple rule will allow you to generate enough initial data to accurately start the bid adjustment process.
Happy bidding, my friends!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.