LISTINGS - SPLIT TESTING
Hey Guys!!! I just wanted to emphasize the importance of split testing and the major impact it can have on your bottom line. Recently, I setup a simple pricing split test for a client of mine. It's as easy as picking a few price points and then letting the software do its thing. What we learned is that we can charge an additional $15 per unit! HUGE! That's an extra $855 a day! Now, we can take the extra profits and expand the product line and CRUSH our competition with over the top PPC expansion! So, my recommendation to you is to try a free split testing tool like Listing-Dojo or a paid version like Splitly and see what extra money you can make! Maybe you'll make enough to buy me a beer :) Cheers!
David Goldstrohm is the owner of PL Prominence, an expert listing and PPC optimization service for Amazon sellers.